More than 500 attendees converged on Fiorano Modenese in late May for the preview of bt-Space; the new venue devoted to communication between Siti BT Group and its partners. The event to launch this new centre that aims to build greater awareness of ceramic culture, began with a round-table discussion entitled “Technological beauty” moderated by Radio Deejay presenter Vittorio Lelii, that featured Valerio Massimo Manfredi, editor of AD Architectural Digest, and Fabio Tarozzi, CEO of SITI BT Group. The speakers focused on the ability of ceramic products to combine technology and emotion. Through a skilful blend of technology and creativity, they explained, ceramic can be transformed into an artform of pure beauty capable of bringing elegance to any space, generating well-being and arousing emotions in our day-to-day lives.
“The space will host a range of events devoted specifically to ceramic products,” says Tarozzi. “Our aim is to promote awareness of the creative capacity and freedom of expression provided by our technologies in every stage of the manufacturing process. During this autumn’s ceramic industry exhibitions, we will use the venue to present numerous interior design concepts based on the latest-generation large ceramic surfaces. Our technologies are now capable of creating ceramic products of outstanding aesthetic quality for any application, from bathroom and kitchen countertops to floor tiles, complete wall coverings and solutions for exteriors.”
bt-SPACE will also be available to the local community for events and initiatives organised in cooperation with public institutions, trade associations and training institutes, schools, and universities. bt-SPACE will be officially opened at the end of September during Cersaie and Tecnargilla. From: http://www.ceramicworldweb.it
More at: http://www.sitibt.com/en/
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