Paulo César Benetton has been named as the new Commercial Director of the Elizabeth Group: billed as the largest manufacturer of porcelain tiles in Brazil.
“Elizabeth is an extremely relevant company within the ceramic tile market. The company has grown quickly and grasped the great opportunities that have arisen in the marketplace. I am very motivated to make my contribution to the Group’s success and to further improve the results of the company. By means of meticulous planning and careful execution, we will implement the precise commercial goals we have set for this great company,” stated Benetton.
Benetton is a graduate of Universidade Federal de Santa Catarina, with post-graduate qualifications in Marketing, Economics, and Engineering from Universidade do Extremo Sul Catarinense. Since 1988 he has worked in the ceramic tile sector, holding various senior management positions. He was Vice-President of the Brazilian tile manufacturers trade association, Anfacer, from 2016 and 2020, and President of the Sindicato das Indústrias Cerâmicas do Sul de Santa Catarina from 2015 to 2018.
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