Whether travelling on a holiday or business trip, what really matters to hotel guests is a clean, hygienic bathroom. This was the result of a recent representative Forsa survey, commissioned by Kaldewei.
When asked about the most important feature of a hotel, almost two thirds of interviewees (62%) cited a clean bathroom. A large, comfortable bed trailed well behind (26%) followed by other amenities. There are, however, many sources of annoyance in hotels that reduce the pleasure of a stay. The answers to these “problem areas” show what really annoys guests; how hotels can reduce the risk of a poor guest review, what they need to avoid and what investments are really worth paying attention to.
If guests are happy with the bathroom, the chances are they will return and recommend the hotel on-line. This promotes good occupancy rates and has a positive impact on the hotel’s image. At first glance, it might seem astonishing that for guests, the most important aspect is a part of the room where they only spend an estimated average of only six to 30 minutes per day. The results of the Kaldewei hotel study, however, makes it clear: The bathroom - the place where guests freshen up and where they end the day - is pivotal to a hotel’s success. Consequently, 95% of interviewees say that if the bathroom is unhygienic, they will not book the hotel again. Furthermore, 21% have given hotels a poorer on-line rating because of shortcomings in the bathroom. More than one third (36%) have already rejected hotels out of hand after reading poor bathroom reviews on- line.
More at: www.kaldewei.com
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