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Innovations promised for Marmomac's 53rd edition at Veronafiere in September

July 2018

At a recent press conference in Milan, the President of Veronafiere, Maurizio Danese, and CEO, Giovanni Mantovani, were joined by Luciano Galimberti, President of ADI; Raffaello Galiotto, designer; and Fulvio Irace, architect and architecture historian, to announce plans for Marmomac 2018; the most important global event dedicated to marble, granite, processing technologies, applied design and training.

The show's leadership was confirmed in 2017 with more than 1,600 exhibiting companies and almost 68,000 visitors from 147 countries.  Veronafiere expects to improve on these figures this year.  Business opportunities liked with natural stone are, as ever, at the heart of the 2018 trade show althrough product categories that have been redefined this year to make them more stringent and rational: marble; natural stone; granite; agglomerates and conglomerates; marble blocks; unhewn stone and large formats; processing machinery and equipment; means of transport and lifting/hoisting; abrasives; diamonds; chemicals; services.

"Marmomac is one of our most important business events," said Danese.  "Today, it is the absolute benchmark for trade fairs in this sector worldwide. This is demonstrated by the higher levels of satisfaction among our exhibitors compared to competing events and the fact that - more than four months from the start of the show - the exhibition space of more than 80,000 square meters for Marmomac has already been sold out; there is also a waiting list of more than 40 companies and requests for at least a further 1000 square meters, of which 90% from international companies."

Within the scope of planned initiatives, 300 top buyers will selected, invited and hosted in Verona to attend B2B meetings, technical training sessions and visits to local companies.  Another feature will be the International Stone Summit: the world conference involving the world's leading marble associations.

"Internationality is one of the key words for understanding the success of Marmomac," said Mantovani.  "We have created a natural stone community that can also rely on the events we organize in consolidated as well as developing markets such as the United States, Brazil, Egypt and Morocco.  We are keen to strengthen this network this year through the creation of Marble Ambassadors and thereby spread knowledge and use of stone materials, as well as Miami Calling - an initiative in partnership with Platform Magazine that seeks to analyse real estate opportunities in Florida."

The show emphasises innovation, design and training. This concept is interpreted at Marmomac by The Italian Stone Theatre, a pavilion that brings together Italian research, experimentation, stone and technology. The theme for the 2018 edition is Water and Stone.  This year also sees the debut of an initiative dedicated to artists to enhance dialogue between water and stone materials in hospitality and well-being contexts.  Another new item is the exhibition where major furniture and design brands - such as Baxter, Swarovski, Luxury Living Group - create specific projects for marble companies.

Considerable attention is also dedicated to architects arriving in Verona from all over the world. They benefit from exclusive training and refresher courses organised by the Marmomac Academy, as well as the new web portal ta8ilor-made for designers who use marble. This is an increasingly widespread trend since 88% of architects visiting the trade fair clearly state that stone will be included in their future projects.

Lastly, Marmomac also welcomes back two awards: the Icon Award identifies the work displayed in The Italian Stone Theatre that will be used as the image for the 2019 promotional campaign, while the Best Communicator Award acknowledges the care and originality that exhibiting companies dedicate to their stand set-ups. 

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