After Milan, New York, and Moscow, Florim has announced the opening of new Flagship Stores in international design centres. These will be corporate showrooms for strategic markets, confirming the Group's determination to continually strengthen its bond with architecture professionals, to promote made in Florim beauty and style worldwide.
The Singapore Flagship Store in Mohamed Sultan Road will be the next location to open, on 29th November this year. Further openings are planned for 2020.
“We began transforming what everyone thought was just a tile into a vital design tool more than 50 years ago," Florim Ceramiche’s Chairman Claudio Lucchese explains, "and now the time is ripe to spread and share our experience and passion at the global level. Florim is not a ceramic coverings firm that aims to give its products design connotations; it is a design firm that produces ceramic materials”.
The individual showrooms are designed with the company's usual supreme attention to detail and host all the Group's different brands (Floor Gres, Rex, Casa dolce casa – Casamood, Cerim, CEDIT and FLORIM stone).
The new Flagship Stores, developed using the design philosophy already adopted in Milan, New York, and Moscow, are not merely places where the products can be displayed but, above all, a place for meeting architects and interior designers.
More at: www.florim.com
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