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CALI acquired by Victoria PLC

July 2021

CALI - the California-based omni-channel flooring supplier - has been bought by Victoria PLC, a global leader in flooring innovation, manufacturing, and distribution. CALI will continue as an autonomous operation while benefitting from a host of new product offerings and support.

Established in 1895 and based in Kidderminster, England, Victoria is a publicly traded company with approximately $1 billion in annual sales and employs approximately 3,800 people across 25 sites in the UK, Europe, and Australia.

CALI is the designer and manufacturer of highly successful lines of waterproof luxury vinyl plank flooring including Cali Vinyl Longboards.  The deal will lead to the expansion of CALI's product offerings with access to European and Australian substrates, fabrications, partnerships with sister companies, and potentially new markets. CALI will also gain the financial support of the public market and the strategic insights and operational infrastructure of a global flooring powerhouse.

In integrating CALI into their operations, Victoria will expand its U.S. distribution where it currently sells $33 million of flooring each year. It also allows the UK firm to tap into CALI's successful direct-sales channel while broadening existing B2B and commercial partnerships.

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