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Caesarstone unveils concept house in Tel Aviv

January 2021

Caesarstone, the engineered quartz surface specialists, have opened a first-of-its-kind experiential concept house in Tel Aviv, Israel. The space - named The Caesarstone Concept House - is where inspiration and technology meet. The concept house combines design with an immersive digital experience. Smart scanners allow customers to save their favourite designs, and an interactive design station helps visitors to visualise ideas. Customers can even take home a visual simulation of their chosen kitchen design.

The customer experience is a clear priority in this project. Design experts are on hand to share their expertise and consult customers on their design visions. The concept house features a series of rooms; one of which is a full slabs gallery showcasing every Caesarstone collection. In addition, customers can visit the materials library to mix and match different materials and combinations.

The Caesarstone Concept House is the brainchild of architects Baranowitz + Kronenberg. Just as Caesarstone encourages innovation through texture, finish, and surface design, so B+K’s concept pushes beyond the traditional retail function to consider the emotions, senses, and the holistic experience of guests.


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