Caesarstone has recorded a significant spike in consumer interest in 2021, laying the groundwork for a promising year in the kitchen industry.
Thanks to its in-house consumer engagement tools and sophisticated analysis of customer data, Caesarstone has experienced an astounding 150% increase in consumer sales-qualified leads in comparison to the same time last year. This growth is reinforced by information gathered from kitchen studios which indicate a conclusive increase in customers enquiring about Caesarstone products, and an influx in orders from fabricators so soon in the new year.
The figures recorded by the luxury quartz pioneer are indicative of a promising outlook for the kitchen market after an undoubtedly tough year in retail across the board. Caesarstone, like all brands, had to adapt quickly and efficiently; virtual consultations and showroom tours were hosted to maintain relationships with consumers while ongoing support was afforded to the entire supply chain to keep delivery schedules on track, and safeguard the brand’s wider channel partners.
This, paired with the increasing demand placed on our homes and specifically, our kitchens – no longer simply the place in which we cook, prepare and eat food but now the space in which we teach, work, rest and play - sets the tone for an optimistic year ahead.
The latest announcement comes following the hugely successful launch of Caesarstone’s Dark Collection in August 2020, and the addition of four new products to its revolutionary Metropolitan and Supernatural collections of quartz surfaces. 2021 looks to build upon this with the unveiling of its first ever portfolio of outdoor quartz surfaces in the spring, and subsequently a further collection of paler tones later this year.
“Working from home has quickly become the new normal and we have all had to think on our feet regarding our new home office set-up. With that in mind, many of us found ourselves working from the kitchen, bringing a whole new dimension to this already multi-functional space in the home.”
“This increase in consumer interest shows promise for 2021. We are predicting growth within the mid to high end kitchen market fuelled by a consumer desire for quality materials from proven, branded suppliers at a reasonable price, plus further factors contributing to hygiene, durability, and longevity. As the market remains optimistic, the growth we are likely to see will be steady, boding well for the kitchen industry in the long-term.”, comments Jonathan Stanley, VP Marketing for Caesarstone UK & EMEA.
More at: www.caesarstone.co.uk.
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