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British Ceramic Tile gets obsessive in its national brand campaign

March 2018
British Ceramic Tile has embarked on its national brand campaign, sharing its obsession for creating amazing spaces with consumers.  Brave, bold and determined, this new campaign seeks to position British Ceramic Tile as the leading brand in tiles giving consumers confidence to choose and use tiles in the home.
Obsessed with the small details that make a big difference, the company is going on a journey with homeowners, joining them on their road to creating exciting new living spaces beginning with an above the line consumer advertising campaign. With design and inspiration the primary objective, the campaign sees tiles celebrated as trend-led surface covering that makes the simple, sensational.
Consumer advertising in leading print titles will go live over the next three months, supported by a strong online campaign that positions British Ceramic Tile as being obsessively original when it come to designing and making tiles. The campaign will direct consumers to the website where they can discover the latest looks and style directions influencing our homes, and find out about the different materials, finishes and sizes available.
The campaign also sees the launch of the British Ceramic Tile ‘shoefie’ competition. The latest craze to replace the famous selfie, bloggers and consumers have turned to the floor to create their Instagram snaps, sending in pictures of their shoe-clad feet on stunning tiled floors.
British Ceramic Tile’s Head of Retail Marketing and Brand, Jayne Adamson, says: “We understand that creating a home or updating your living space is a passion, an obsession, but tiles can be often overlooked as many consumers don’t feel inspired or confident enough in using them.   We want to be the brand that combines inspiration with advice. Through our new campaign we want to show homeowners how to be creative with tiles. Together we can make amazing spaces.”
The company has also launched a new initiative to celebrate the nation’s homes searching for the most original period feature that has been lovingly returned to its former glory in key regions throughout the UK. Whether a Victorian ceiling adorned with an intricate pattern, an entrance tiled with original Victorian tiles or ornate hearth, homeowners are being invited to enter the competition to win one of 11 prizes.  Entries will be judged by British Ceramic Tile’s Head of Design and Product, Claire O’Brien. 


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