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B&Q’s unveils its first new kitchen concept for 10 years

November 2019

B&Q has unveiled its first new kitchen offering for 10 years at its 160,000 sq ft flagship New Malden store.  The DIY multiple says the new ranges are the result of extensive customer research into kitchens. This highlighted five key consumer needs that the new Good Home range sets out to satisfy. These are preparation, cooking, storage, cleaning, and eating.

The new range, which offers a total of 26 door options in nine styles, is supplied flat-packed, with dedicated areas created in-store to showcase the new ranges.  A range of Good Home built-in appliances complements the kitchens.  This includes a combi oven and microwave, and a smart induction hob and extractor.

B&Q’s Commercial Director, Paul White, says: “This is a landmark moment for us.  It is our new kitchen proposition.  We are in the process of rolling it out nationally and that will be done by around Easter next year.  It has been around 10 years since we have properly reviewed our kitchen proposition.  What we are bringing to market we believe offers exceptional value for money, really good quality, a 25-year guarantee, and a finance package that makes it very affordable. There is a range of styles to suit all property types – and a range steeped in good customer insight.”

To date 13 stores have been fitted out with the new kitchen centres, and B&Q plans to roll it out to around 50 stores by the end of 2019, and across all 249 stores by Easter 2020.

More at: https://www.diy.com

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