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Australian homewares chain House plans UK launch

August 2017

Australian homewares retailer House is planning to launch in the UK and is searching for suitable locations to launch its first tranche of stores by April 2018.  House plans to open 75 stores in the UK over the next three years.  House, and Robins Kitchen, are a part of Australia's largest privately-owned homewares and kitchenware retailer, Global Retail Brands, with over 170 stores within the group.  Each House store typically offers around 4,000 SKUs in categories such as cookware, glassware and small appliances.

 “Over the last couple of years we’ve looked at opportunity markets, both nationally and internationally, and the UK seemed like a very good fit for us.  Our overall aim is to inspire customers to cook and create with confidence, and enjoy entertaining at home,” says Steven Lew, Chief Executive of Global Retail Brands.

“We want House to become a household name in the UK as the go-to for cooking and entertaining. We believe that 75 stores is a safe number to target.  However, this will very much be opportunity-led. We also want to create a sustainable product; for example, we are not focusing on putting a showcase on Oxford Street as we want the first store to be the same as the 75th store. If compelling opportunities present themselves, we will have the opportunity to open even more stores,” adds Lew.

MMX Retail is helping House to find appropriate sites.

More at: http://globalretailbrands.net or https://www.house.com.au

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