ARDEX UK and Building Adhesives Limited have moved ahead with the next phase of the “Stronger Together” strategy with a new leadership structure taking responsibility for the UK Commercial teams.
David Lyman, formerly BAL Sales & Marketing Director, will take on the new role of UK Commercial Director with responsibility for the key functional areas of Tiling, Flooring and the Home Improvement Channel.
Andy Reid, formerly ARDEX Business Development Director, takes on the recently formed role of UK Business Development Director overseeing major project specification, selling across the UK for both ARDEX and BAL. Both will repoprt, also reporting into David Hackett, General Manager – Building Adhesives Ltd. Peter Bell remains the Managing Director of both businesses, and member of the ARDEX Group Global Management Committee.
As part of his pre-retirement plan until July 2021, Lee Kidd – ARDEX Sales & Marketing Director will provide support to the newly restructured UK Commercial Team and support the business transformation with his vast experience of the respective markets.
The move consolidates the activities of all UK teams and more formally combines the forces of ARDEX and BAL for a stronger and more co-ordinated approach to the market.
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