Agrob Buchtal upgrades website image and performance
The new agrob-buchtal.com website - online since October 2020 - is not a mere revision, but a completely new concept. It was reengineered to convey concrete benefits, creative solutions, and appealing inspirations. It seems to have wortked. According to Google Analytics, a 30% increase in visitors was recorded after the first few weeks.
Agrob Buchtal is one of the few suppliers world-wide which offer not only decorative residential ceramics, but above all sophisticated architectural ceramics for all tile application areas.
This results in essential advantages and consequences: On the one hand, the number of target groups (architects, planners, engineers, designers, investors, municipal decision-makers, dealers, craftsmen, end consumers) is higher than average and the demands are accordingly complex. This fact is taken into account by the option that visitors can define their role and thus their interests as soon as they "enter" the website in order to receive tailor-made information.
On the other hand, the services and the range of products are probably among the most comprehensive in the industry. This makes the product search all the more important, so that the optimum solution can be conveniently selected by the user from the enormous range of products, which comprises several thousands of articles. This is made possible either by a free text search or by using practical selection criteria: from application area and colour, formats and product type (floor, wall, mosaic, decorative, stair tiles, skirtings etc.) to style, surface look and slip resistance. This allows an intuitive, visually supported and inspiring selection for all target groups, as the degree of detailing can be freely selected.
The new website has new imagery, a modern screen design, fresh (sometimes tongue-in-cheek) texts, and clear user guidance. The system is designed for high performance and in terms of "mobile usability" can be used on all terminals.