Master urban living with the tactile Industrial White range from British Ceramic Tile

Master urban living with the tactile Industrial White range from British Ceramic Tile

September 2018

For urban styling at its finest, turn to the Industrial range from British Ceramic Tile. With a weathered, tactile design, the new White colourway is a bold choice for anyone with an eye for design.

Tapping into the trend for raw materials and aged finishes, this new option combines the practical benefits of a ceramic tile with the same intrigue as rusted white metal. A stunning take on the timeworn look, Industrial White works wonderfully when offset against a polished concrete floor, distressed wood and weathered accessories.

Durable and easy to maintain, Industrial White is part of British Ceramic Tile’s existing Industrial collection, a hugely popular range of shimmering metallic and moody matt black tiles. Available in a 75 by 300mm rustic brick format, Industrial White is the ideal tile for use on walls.

Jayne Adamson, Head of Retail Marketing and Brand, says: “With the current Industrial collection being such a strong seller for us, now is the right time to launch a new trend-led addition to renew consumer interest and provide retailers with an exciting new range.”

“With the Industrial White we now have a capsule collection of tiles that typifies the utilitarian, industrial vibe,” says Adamson, “and feel confident that retailers can sell the dream when it comes to designing a perfect urban living space.”

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