Launched almost a decade ago the successful Weber Rewards loyalty scheme for professional tilers has received a well-earned makeover. The dedicated new and improved Weber Rewards website, www.loveweber.co.uk, and Redeem on the Go app, will ensure the campaign remains innovative, and dynamic.
Weber Rewards has over 9,000 members who will benefit from an enhanced website that looks good, works faster and has improved functionality.
The Weber Rewards catalogue has also been updated with new additions of exciting Rewards ranging from branded clothing, latest electronic equipment, get-away breaks, exclusive Virgin Experience Days and a selection of impressive wine.
An at-a-glance points total is displayed and, for those members who like to set a treat-goal, a visual countdown calculator reveals exactly how many bags of Weber products are needed to reach the Rewards total.
“Nine of Weber’s best-selling products, including the new weberjoint premium grout, carry Rewards points,” says Tracey Dempster, Marketing Director. “This improved loyalty scheme is our way of ‘loving you back’ by rewarding customers with more than just great products.”
The Redeem on the Go app, which is available to download free from the App store or Google Play, allows customers to scan the QR codes on Weber Rewards stickers and automatically load points to their account. Improved functionality allows Weber Rewards to be ordered easily straight through the App.
The App features product details of the complete Weber range of adhesives, grouts and preparation products, as well as stockist information, trade events, special promotions to win extra points and much more. Tilers can also keep up to date with the latest news on Weber Rewards through regular e-mails, social media and blog posts. Extra points can also be earned by Referring a Friend to the scheme.
Technical support is available from Weber’s experienced advisors, who can offer on-site advice at specification stage and during application. The easy-to-use online tool WeberSpec will generate a free M40 outline specification for tilers and stockists and is free to access. Product demonstrations and problem solving advice is also available, as well as training courses at the Saint-Gobain Technical Academy.
T 08703 330 070
Alfa de Oro winners announced
The Alfa de Oro 2018 awards went to Torrecid, Ferro, Peronda, and Kerajet.
Torrecid received the award for its Ecoink-Cid technology, a new range of water-based digital glazes and inks for the full digital decoration process.
Ferro Spain won for a new line of inkjet inks with a catalytic function capable of separating oxygen from the air.
Peronda received the award for a line of tiles with a gloss finish produced using glazes and grits that generate a non-slip surface.
Finally, in the machinery sector, Kerajet was honoured for having developed the first printhead for digital tile decoration capable of using inks with micrometric dimensions.
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