Radical makeover for Agrob Buchtal’s multi-functional website

Radical makeover for Agrob Buchtal’s multi-functional website

February 2021

The new-look agrob-buchtal.com website - online since October 2020 - is not a mere revision, but a completely new concept. Intended to concrete benefits, creative solutions, and appealing inspirations, initial indications show a 30% increase in visitors.

Agrob Buchtal is one of the few suppliers world-wide that offer not only decorative residential ceramics, but also sophisticated architectural ceramics. This means that the website has to perform a number of different roles. On the one hand, the number of target groups - such as architects, developers, engineers, designers, distributors, tradesmen, and home owners - is higher than usual and the information demands are accordingly complex.

This fact is taken into account by the option that visitors can define their role and thus their interests as soon as they "enter" the website in order to receive tailor-made information.

On the other hand, Agrob Buchtal’s range of products and services are among the most comprehensive in the industry. This makes the product search all the more important, so that the optimum solution can be conveniently selected by the user from the enormous range of products. This is made possible either by a free text search or by using practical selection criteria: from application area and colour, formats and product type (floor, wall, mosaic, decorative, stair tiles, skirtings, etc.) to style, surface look and slip resistance. This allows an intuitive, visually supported and inspiring selection for all target groups, as the degree of detailing can be freely selected.

The new website offers excellent imagery, a modern screen design, and fresh, sometimes tongue-in-cheek, texts and clear user guidance.
Experience if for yourself at: https://agrob-buchtal.de/en

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