National Tile Week celebrates tiles in all their glory for the third year running

National Tile Week celebrates tiles in all their glory for the third year running

April 2018

Now in its third successful year, National Tile Week is back and set to make an impact in 2018. Sponsored by British Ceramic Tile, the week-long campaign will celebrate tiles in all their glory and aims to give the nation the confidence they need when it comes to DIY tiling projects.

Offering ideas on how homeowners can creatively include tiles in their living spaces, National Tile Week will reveal the latest trends sweeping through the design world, dispel some common myths about tiles, and share practical tips and solutions when it comes to updating interior spaces.

British Ceramic Tile’s Head of Retail Marketing and Brand, Jayne Adamson says:  “National Tile Week is all about changing the nation’s perception of tiles and celebrating what a fantastic surface covering they are whether in the home or selected for a commercial project.”

“Tiles today are much more than a practical solution.  Instead they bring texture, colour, pattern and the latest trends to your walls and floors, creating some truly wow designs. Cost effective, easy to keep and super stylish, homeowners can make the ordinary, extraordinary with the simple addition of wall and floor tiles.”

National Tile Week 2018 is fronted by interiors guru, Julia Kendell, best known for her work on DIY SOS and 60 Minute Makeover. For the second year running, Kendell is back to help give tiles the credit they deserve and put them firmly on the map when it comes to interiors.

Kendell will be leading a national radio campaign bringing her top tips and insights to homeowners across the UK and will kick off the week at a Facebook Live event on Monday 9th April where she’ll be answering any tile-related questions.

“Ceramic tiles are becoming the go-to choice for designers and homeowners for a number of reasons. Water and dirt-resistant, they tick all the practical boxes for busy homes and ceramic is the perfect partner to under-floor heating. Offering an unrivalled decorative finish throughout the home, they can be used to complement the key looks for this year, with the latest playful patterns trend being a firm favourite of mine,” explains Kendell..

“I am delighted to be supporting NTW 2018 to help raise awareness of the versatility of tiles. Consumers don’t realise how vast and exciting the choice of tiles is and I am keen to champion this under-used yet fabulous surface material!”

British Ceramic Tile, is launching a stunning new feature floor tile exclusively for National Tile Week. Full of energy and playful angles, the new Feature Floors Harmony tile is designed to sit alongside the existing HD Harmony range to bring a striking look underfoot.

Featuring an abstract, asymmetric design in a soft grey marble design, the HD Harmony Feature tile (above) is set to breathe new life into floors adding a playful new dimension. Subtle white veining creates a contemporary take on the luxe marble look but the real standout feature of the tile is that is can be rotated to create a visually intriguing pattern that suits your individual tastes.

Be bold and brave by adopting a fun approach laying the tiles in an eclectic fashion across the breadth of the floor or use it creatively with the plain HD Harmony marble effect tile collection to zone an area or create a feature floor.  It is available in grey and dark grey in a 330 by 300mm format.

The event will be supported nationwide by hundreds of independent retailers who will be offering a range of exclusive promotions and deals throughout the week  across a wide range of British Ceramic Tile products. Advice and guidance from tile and DIY expert Julia will be provided in store to support retailers in driving sales.
For details of which stores are participating, please visit www.nationaltileweek.com.

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