Up to 27,000 architects, designers, specifiers and members of the public attended 100% Design at Olympia. Billed as the UK’s largest design trade show, it ran from 20th to 23rd September as the commercial heart of London Design Festival.
More than 400 exhibitors from across the globe showcased their designs, with many using 100% Design to introduce new products to the market.
Highlights included a new collection for Gufram by British designer Michael Young, who called 100% Design: “One of the most interesting design events both in London and worldwide.”
Daren Newton, Event Director at Media 10, comments: “There was an intense creative buzz about the show this year, and we were really pleased with the mix of brands across the board. The Interiors section, in particular, looked the best I’ve seen it in years and the feedback we’ve had so far is that the quality of visitors was high and with a focus on project specification.”
Interiors, the longest running section of the show, saw strong presentations from new and established international brands. Italian furniture brand Magis showcased its new Sequoia stools, designed by Norwegian studio Anderssen & Voll to conjure up the idea of an idealised tree or a bicycle.
Nascent Singaporean brand Ipse Ipsa Ipsum showed its debut collection of furniture, lighting and accessories in marble, brass and leather, designed by Nathan Yong.
100% Design veterans Pad Home revealed new collaborations with Mind the Gap and Bethan Gray, as well as stunning new Hive and Nest scraplights by Graypants, hand-crafted from recycled cardboard.
Director Nik Fulton said: “In what is a busy week in London Design Festival, the show continues to provide a great platform for companies to meet people and showcase products.”
Vita Copenhagen’s lampshades embodied the current trend for botanical forms, with the floral Vita Carmina and Vita Aluvia, as well as the new Vita Eos Up, made from natural goose feathers.
British lighting manufacturer Original BTC’s new Minster wall lights combined a prismatic glass shade mounted on a Stoke-on-Trent-made bone china wall bracket, to create a stylish yet discreet light with high levels of diffuse illumination.
French lighting manufacturer Designheure made an impact with the new geometric Mozaik range, designed by Davide Oppizzi.
Making their Design London debut, Portuguese brand Branca drew much interest for its range of expertly crafted wooden furniture from local Portuguese producers.
Demonstrating craftsmanship from the UK, London-based studio Carmen Constantine launched a new range of sculpted cabinets, the American Walnut collection.
East Sussex studio Binocular revealed its new Trisaurus desk lamps, made from pickled and gun-blued steel, English oak and oak tanned leather: also available in American Walnut.
Kitchens and bathrooms
In the Kitchens, Bedrooms & Bathrooms section, leading Italian brand Smeg made its 100% Design debut to coincide with the launch of its new UK flagship Regents Street store. Their presentation combined designer appliances with its latest high end range for architectural specifiers.
Polish brand Concraft presented Concraft Flexile, a new range of thin tiles for walls and floors.
Swiss specialist Küng Sauna launched its award winning freestanding outside sauna at the show.
Vivian Di Marco, working with Italian bathroom designer Antonio Lupi Design, comments: “Our new products were noticed immediately, great response. We met many architects and designers, the quality of visitors was high and everyone was quite interested which we appreciate greatly!”
Materials and processes
In Bathrooms, GrapheneCore demonstrated its new shower trays made from the eponymous super-material.
UK furniture brand Solid Soul Design presented a new range of furniture using Glass Reinforced Concrete.
In Design & Build, new German company Decorus Tubes demonstrated how they can machine profile tubes in all metallic materials to designer specifications for a variety of applications.
In the Emerging Brands section, Cuco showed leather-look lamps and furniture covers made from a sustainable cork composite.
Fellow Portuguese studio Se7e Life Design revealed Nuvem (Cloud); a new lightweight foam wall and lightning option with amazing sound-proofing qualities. It looks solid, but is surprising to touch.
The luxurious use of concrete was a recurring theme, with a vast range of applications including everything from wall tiles and flooring to dining tables.
Concrete LCDA from France launched a new, easy to install Panbeton lightweight concrete wall cladding.
The trend was also acknowledged in Kaza Concrete’s themed installation for Kitchens, Bedrooms & Bathrooms, which arranged a variety of luxury concrete tiles forming the word Elements.
Smart living solutions
Smart solutions and systems management continue to evolve at 100% Design. German brand Gira showed its ranges in this area, which includes automatic light control, time-dependant temperature control and convenient door communication.
Automation specialist Nice UK demonstrated a similar ethos, showcasing its Era Inn internal blinds system which uses variable torque and speed motors to ensure that all blinds maintain perfect alignment, regardless of size.
In Kitchens, Bathrooms and Bedrooms Californian brand Simplehuman showcased a range of ingenious appliances for improving everyday kitchen tasks, including a voice and motion controlled bin.
100% Design’s Workplace section showcased a selection of international exhibitors at the forefront of new ways of working. Orangebox introduced its new Eva chair with a self-weighing mechanism that automatically provides the right amount of resistance as they recline.
100% Design returns to London Olympia from 19th to 22nd September 2018.
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