BAL invests in sales, support, and specification teams

February 2019

BAL has made a significant investment in its sales, support and specification teams to provide a greater service provision to tilers, contractors, specifiers, and distributors.

The Stoke-on-Trent-based manufacturer has doubled its sales team while additionally creating a new Training and Technical Support Team of five and adding to its Specification Support Team.

Joining the BAL team as Area Sales Managers (ASMs) are; Lewis Lupton (Northern England and Scottish Borders), Geoff Cavell (East Midlands), Michael Maher (M5/M40 Corridor, Beds, Bucks and Herts), Richard Homan (Kent and Sussex) and Andy Oates (London).

Also joining is John Stewart who will act as Regional Sales Manager for Yorkshire while Simon Harding has been promoted to Regional Sales Manager for East Anglia. Both John and Simon will have additional responsibilities plus managing key accounts.

To accommodate the expanded team, current BAL ASMs have had their areas of responsibility reassigned as follows: John Hunter (Scotland to Central and Northern Scotland), Martin Chappell (M56 Corridor to Staffordshire, North West and North Wales), Keiron Birch (Midlands to West Midlands, Central, South and West), and Nick Harman (London and South East to Hants, Berks and Surrey).  Paul Glover will remain as ASM for the South West.

In addition, BAL have appointed Debi Boulton (top right) as Head of Sales.  Boulton previously worked as Sales and Marketing Manager for sister brand Dunlop.

Commenting on the investment, David Lyman, BAL Sales Director said: “The addition of six new members to the sales team means that we can cover more areas of the country and provide a greater of level of support to our customers. This means more face-to-face visits, more trade events and more product training.”

“As part of our investment, our Area Sales Managers will be getting more ‘hands-on’ at trade events and work as a link between our distribution network and their customers including on-site project support and specifications where required.”

“Debi joins having delivered significant sales growth for Dunlop and with a wealth of experience in the industry has the knowledge and skills to deliver for both BAL and our partners.”

The new Training and Technical Support team will be led by Dave Rowley, BAL Training Manager and will assist the Area Sales Managers for larger trade events, training for fixers and contractors and trade counter staff on-site, and technical support on larger projects.

“Training and Technical Support continues to be at the forefront of what we stand for as the market-leader for full tiling solutions,” says Lyman.

“Having a dedicated team means we can provide additional support for fixers, contractors and distributors – including the option to deliver more practical and bespoke training courses both on-site or at our multi-purpose and high spec Innovation and Technology Centre.”

Specification Support Team
BAL has expanded its Specification Team support with the appointment of Keith Pearce as Specification Manager for London and the South East.

Pearce has nearly 30 years’ experience in the construction industry, including 26 years at CEMEX; one of the UK’s leading suppliers of cement, ready-mix concrete, and screeds.
Latterly involved in working with architects closely on specifications, Pearce has a wealth of technical experience.

In addition, BAL have promoted Stuart Ross (bottom right) to Head of Specifications.  Ross previously worked as BAL’s Technical Services Advisory Supervisor working closely with the Specification team on some key projects.

“We are extremely pleased to welcome Keith to the team,” says Ross.  “Bringing with him a wealth of technical and architectural, solution-based knowledge and experience, Keith is a superb addition to our growing team of experts, complementing our strategic plans for the future of Specification at BAL.

“I am delighted to be appointed Head of Specifications.  It is a role which is at the heart of our business” continues Ross.  “My own passion has always been working closely and responsibly with architects, whether supporting through CPD presentations or providing technical guidance to ensure that they achieve a small but no less important aspect of their design and vision.”

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