Centre of Excellence puts EMC Tiles at the heart of the tiling trade


East Midlands Ceramics is opening a new regional Centre of Excellence for the tiling trade; one of the company’s most ambitious projects since it was founded more than 35 years ago.

The new centre is purpose-built to serve trade professionals and includes an extra 5,000 square feet of warehousing, a state of the art trade service area and a special computerised resource centre for education and training.

The resource centre will create a regional forum for manufacturers and suppliers to showcase the latest innovations and developments and to demonstrate new techniques to the trade.

EMC Tiles Trade Operations Manager, Phil Slawson, said: “It will mean that professionals won’t have to travel all over the country to keep up with manufacturers’ developments – industry leaders will be giving master classes and demonstrations here in one place. This will also give tiling students the unique opportunity to meet, and learn from,  the top practitioners.”

The development is the result of EMC Tiles decision not to stand still during the recession, but to expand in readiness for improved trading conditions.

The company bought an available engineering factory next to its existing warehouse and showroom in Nottingham and re-developed it as a flagship unit.

Phil Slawson said: “This will streamline our service to the trade. Until now all our business, domestic and trade has been going through one counter.  This new centre means we can give our hundreds of trade customers a specialised facility – featuring generous discounts and a loyalty points scheme. The trade counter will be well staffed  and there will be absolutely no change to our unrivalled personal customer service.”

The new centre opened on March 24th March with a special Trade Extravaganza Week featuring five days of events, supported by leading manufacturers, a top-prize darts competition and a Ferrari FI Simulator, with all proceeds going to charity.

Managing Director, Barry Slawson, says: “This is a major development for us and a statement of our confidence in the future of this business.  We have certainly come out of the recession in a strengthened position. We are now fully able to capitalise on improved trading conditions and are offering our customers something extra special.”

“We have created a Centre of Excellence for the sale, delivery and promotion of everything the trade could wish for from the tile industry.  We have always supported young tilers through our strong links with New College Nottingham.  We will be looking at ways to integrate our new resource centre into the learning process.”