Back to the future

Cevisama

TSJ introduces more new tile design from Cevisama 2014.

In last month’s TSJ, Stephanie Bretherton identified main ceramic tile design trends from Cevisama 2014.  Here we provide a further selection of the stand-out new tile designs from the Valencia showcase that broadly reflect the following themes.

Geometrics:   An exciting array of designs are evolving the geometric theme, often taking this into the realms of optical illusion.  Creating 3D effects by playing with repeating patterns, referencing the work of artists such as Escher and Mondrian, or simply using blocks of colour and strong shapes, this looks to be a trend with legs.

Shabby chic evolved:  Manufacturers are increasingly exploring the worn and weathered appearance in tile designs.  Paradoxically, of course, these tiles are highly durable and which will maintain this level of ‘faded glamour’ for many years.  Typical looks include distressed wooden floors, exposed brick effect or faded wallpapers or fabric.  Overall, the distressed look offers a charming yet robust design solution.

Modern monochrome:  The timeless contrast of black and white, a perennial tiling favourite, is enjoying a significant revival.  Subtle or striking, this monochrome aesthetic is now being developed in many different and exciting ways.

Folk revival:  Many of today’s patterned tiles hark back to historical decorative trends and well-worn folk themes.

Wallpaper effects: From subtle, pastel florals to confident and arresting designs, there is new range of tiling solutions that recall an era of graceful wallpaper but with a significant twist: a decorative effect that can withstand wet and steamy environments.

Noble stones:  Manufactures have moved beyond marble, sandstone, granite and slate to explore the potential of agate and other semi-precious stones, or fossil-rich sedimentary rocks.  The diverse range of new designs means that it is easier than ever to choose and  install a luxurious mineral aesthetic.

New relief:  As technology advances, the 3D potential of tiles is being explored more widely.  Drawing from the fine traditions of bas-relief, but re-invented for contemporary tastes, and enabling a new vista of variety and interest when applying easy-care wall tiles. Undulating reed effects are a keynote, but extruded textures and embossed motifs are also to the fore.

As the economy recovers, home owners will feel empowered to make bolder choices for their home makeovers.  Colour, pattern and striking material combinations will steadily replace the safe and conservative choices that tend to dominate the market during times of economic austerity.  Factor in the increasingly strong ecological argument for ceramic tiles, and associated technologies, and the market looks to be at a very interesting place in both economic and aesthetic terms.

Visions of Valencia

cervisama

Stephanie Bretherton offers a personal insight into the main ceramic tile design trends from Cevisama 2014.

Playing with perception
An exciting array of designs are evolving the ‘geometric’ theme, often taking this into the realms of optical illusion and hyper-reality. Creating 3D effects by playing with repeating patterns, referencing the work of artists such as Escher and Mondrian, bio-mimicking the octagonal beauty of the hive, using blocks of colour and shape: an engaging range of new ideas from Spain are further extending the horizons for designing with tile.

Beautifully distressed
New methods are allowing Spanish manufacturers to achieve an appealing ‘worn and weathered’ appearance in tile designs that are conversely highly durable and which will maintain this level of ‘faded glamour’ for many years.  Whether suggesting the look of ‘lived in’ wooden floors (but in a non-porous, easy care format), mirroring the attraction of exposed brick (without any crumbling dust) or creating an ethereal effect of fading patterns in self-coloured tones, the distressed look offers a charming yet robust design solution.

Precious paleolithic
Honouring the rare and noble stones featured in the world’s grand palaces and museums, this theme takes its cue from the past while proposing a modern solution in a high-tech format. From remarkable replications of glossy agate and marble to the fine art of fossil hunting, a diverse range of new designs from Spanish  manufacturers makes it easier than ever to affordably choose and easily install a luxurious mineral aesthetic.

Welcome relief
As technology advances, the ‘3D’ effect of tiles also moves on in terms of possibilities and choice. A wave of new textures is now available in Spanish tiles, drawing from the fine traditions of bas-relief, but re-invented for contemporary tastes, and enabling a new vista of variety and interest when applying easy-care wall tiles. Undulating reed effects are a keynote, but also extruded textures and embossed motifs.

Folk revisited
Pattern is back in a big way, but especially with reference to old-school decorative charm and familiar folk themes.  Tradition takes a step forward, however, as these contemporary re-workings are conceived not only for their beauty but also for ease of installation, maintenance and long lasting reliability.  Be they in the form of an expansive yet subtle effect behind a glossy finish, a bold, seamless tapestry or a bevelled brick style format, these new and inventive designs from Spain pay tribute to a proud artisanal heritage.

Is that wallpaper?
From subtle, pastel florals to confident and arresting designs, there is new range of tiling solutions on offer from Spanish brands that harks back to the era of graceful wallpaper…but with a significant twist. This decorative effect will withstand all the hazards of wet and steamy environments, it will not peel away – and the value of its enduring beauty can be appreciated for the long term.

Monochrome magic
The timeless sophistication of high-contrast black and white continues to enjoy a significant revival, reinterpreted in clever solutions for projects that optimise all the performance of high quality ceramic and porcelain. Whether subtle in application, or strikingly dramatic, this aesthetic has been developed in many different and exciting ways by the Spanish tile industry.