British Ceramic Tile has once again teamed up with celebrated British design duo Gerardine and Wayne Hemingway MBE, to create an iconic collection of decorative ceramic tiles. Inspired by design movements of the 20th century, HemingwayDesign for British Ceramic Tile celebrates the best in British design and marks our most memorable style moments.
Featuring five strong ranges, as well as three glass splashbacks designs, the new Hemingway collection is versatile and can be incorporated into design schemes across a variety of rooms from the kitchen and bathroom, through to the hallway and lounge.
Typography (pictured above right) taps into the ever-popular trend for typography in the home. The collection features a set of five ceramic tiles that pay homage to food advertisements of old. Each pack contains bold typographical statements including: ‘cream crackers’, ‘English Cheshire’, ‘pure butter’, ‘finest cooked boneless shoulder’ and ‘English Cheddar’, with a plain ivory tile also available to co-ordinate with the range.
Inspired by the memorable designs and colours from the Pop Art era, Lots of Dots will liven up any room with its bold shapes and eye-catching colours. The collection offers endless design combinations providing a key selling point to the range. The plain tiles are available in yellow, red, white and black, while the décors come in all over dots, solid centre dot with spotty background or spotty centre with solid background, in either black & white or yellow & white, all in a 198 by 198mm size.
A bold yet subtle graphic that creates a geometric floor design, 3D Squares (pictured above left) is a matt glazed tile with contrasting print that creates an eye catching 3D effect.
3D Square is available in a 331 by 331mm format in two colourways: one with the lighter tone more prominent and the other with the colours reversed.
One of HemingwayDesign’s signature prints, Deco Diamond was inspired by 1930’s Deco geometric prints. The Deco Diamond collection consists of a diamond feature tile and a subtle linear field tile. Available in two stylish colourways, one in sleek dark slate tones and one neutral cream and mushroom colours, in a 250 by 500mm size.
Tiffany’s 1920s Art Nouveau inspired design features feminine, flowing shapes for a striking tile. Each ceramic décor is embossed with glass for added shine and texture. Tiffany’s intricate design comes in two stunning colour combinations white/blue or white/black in a 250 by 500mm size. Plain blue, black or white ceramic tiles in 250 by 500mm also feature within the range.
A new addition to the HemingwayDesign collection is a bold and daring collection of glass splashbacks. A quick and easy way to refresh a room, each splashback features a graphic silhouette image or playful typography, making each one a real style statement. All splashbacks are available in a 600 by 750mm size and come in three designs: ‘Pop’, ‘English Cheshire’ and ‘Bottles’. Each one can be sold as a standalone splashback or can be married with the Lots of Dots or the Typography ranges to continue the design statement.
The HemingwayDesign collection was launched this March under the House of British Brands, which brings together a selection of Britain’s most established, well-respected design names. Conran, Hemingway, the V&A and Laura Ashley have all collaborated with British Ceramic Tile to create an iconic collection of ceramic tiles for 2014. From the quintessentially English design influences of Laura Ashley to Hemingway’s inimitable vintage, quirky style, the House of British Brands offers four stunning, iconic collections.
The launch of the HemingwayDesign collection will be supported by a consumer brochure, a national PR and advertising campaign and a variety of in-store display options.
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