Timber-effect tiles satisfy market demand for modern rustic interiors

Timber-effect tiles satisfy market demand for modern rustic interiors

October 2017

Jayne Adamson, Marketing Manager at British Ceramic Tile, talks wood-effect tiles and why customers are increasingly favouring the fake take on timber.

Modern rustic has long been an established design trend, particularly in the kitchen, where country living can be embraced to it’s full potential. No material typifies a rustic design scheme quite like the subtle beauty of real wood.  Yet wood, with all its wonderful good looks, can be a difficult material to maintain in wet room environments like the kitchen and bathroom, which has led to the increasing popularity of wood-effect tiles.

Modern day consumers are looking for surface coverings that not only deliver in the style stakes but require minimal upkeep, opting for practicality over preservation.  Timber requires regular treatment to prevent the risk of water damage, which can weaken, warp and rot timber if exposed to moisture.

Eliminating the need for special sealing and maintenance, ceramic and porcelain wood-effect tiles are waterproof and wear-resistant, making them ideal for both residential and commercial interior schemes.

With the development of printing technologies, it is become difficult to differentiate real timber from ceramic and porcelain imitations.  Intricate wood grain detailing, characteristic knots and shade variations can now easily be replicated on a tile, creating an ultra-realistic reconstruction of timber on a far more versatile material.    

When it comes to trends within wood-effect tiles natural, blemished finishes have become more popular than pristine styles, helping to enhance the shabby chic aesthetic so many consumers aspire to achieve.

Kitchens have become far less Tuscan in their appearance.  Golden and amber shades of pine have been replaced with lighter, neutral tones inspired by rustic and Scandinavian influences. In light of the Scandi trend, homeowner’s are choosing to encapsulate the style by incorporating wood effects on the wall, creating a truly authentic appearance and floor to ceiling coverage.

When choosing a tile to cover the wall, be sure to opt for ceramic versions as these are much more lightweight and will stand the test of time when mounted to the wall.
For more information, visit www.britishceramictile.com

Ceramique Internationale launches new parquet-effect tile
Capturing the popularity of parquet flooring, Ceramique Internationale has launched a new wood-effect porcelain chevron tile, which brings a contemporary feel to this traditional flooring style.

Created by Italian tile manufacturer Marazzi and available in three colours – Brown, Grey and Neutral – Treverksoul is a collection of 110 by 540mm porcelain tiles, and uses digital inkjet technology to create light and dark shadings to give the tile a completely realistic wood effect.

However, Treverksoul’s porcelain compound means it is much more hardwearing than engineered wooden panels, as the stoneware is scratch-resistant and easy to maintain. This makes the tile more versatile and, ultimately, perfect for any room in the house.  To make ordering and subsequently fitting as simple as possible the tile is sold in a set of two: a left and a right tile.

Director of Ceramique Internationale, Peter Vann, said: “At Ceramique Internationale, we’re always looking at new ways to improve our offering and these chic chevrons are right on-trend to offer a fresh, unconventional take on the elegance of parquet floors.”
T: 0113 231 0218  W: www.tilesandmosaics.co.uk

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