With consumers are looking for innovative ways to add a sense of intrigue to their interiors, Sian O’Neill, Head of Marketing and Online at Topps Tiles, urges traders to consider putting the tile into textile for their customers.
With design at the heart of home, consumers are always looking for innovative ways to add a sense of intrigue to their interiors. The secret to taking any space to the next level, and one which all great traders need to know about, is texture.
Texture is often an afterthought in the world of interiors, but we believe it is a design element which should be a crucial consideration of any space. Traders should use it to their advantage, employing a mixture of surfaces to add depth and character to their work and create magazine-worthy interiors to directly appeal to fashion-forward customers.
An excellent way to introduce texture into the home is through fabrics. However, while these materials are loved for their warm properties and look great, they aren’t always that practical when it comes to maintenance and cleaning.
While potentially presenting traders with a design dilemma, this situation actually gives tilers the perfect opportunity to step in and showcase their knowledge by using a plethora of innovative fabric-effect products now available to them.
Offering the elegance of modern country chic, Topps Tiles’ new Fabrix collection is ideal for tilers who are looking to inspire their customers and offer them a tactile product. The range presents homeowners with all the benefits of a tile but with the look and cosy appeal of fabric or material, meaning it’s versatile as it is stylish. Suitable for walls and floors alike, this collection is available in muted tones of Taupe and Sand, with a Tartan decor.
The demand for tilers to not only be up to date with trends but also advise their customers on how to achieve their desired look is paramount. If they want to make a statement, tilers should consider the Tartan decor tile to create a feature wall. Or, for a contemporary look, opt for the plain Fabrix tile on the floor in a herringbone laying pattern.
Finally, for the ultimate in impressing the customer, and providing an ideal way for tilers to upsell and add an extra revenue stream to their business, is to offer under tile heating for added comfort alongside style.
For further expert advice, trends and tips, visit http://www.toppstiles.co.uk/trade.
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