Large format metro tiles are booming in popularity. Jayne Adamson, Head of Retail Marketing and Brand at British Ceramic Tile explains why retailers should welcome the next generation of metro tiles. Plus Italtile’s mini metro tiles that are typical of the downsizing trend in today’s ceramic tile market.
Ceramic metro tiles have always enjoyed strong sales within the retail market. Simple to install with a wide choice of colours and finishes available, the metro is easy for fitters to work with and conforms to the needs of most spaces from the bathroom to kitchen and commercial design.
This new wave of large format has transformed the everyday metro tile into something a little different. Modern and contemporary, a 150 by 500mm format will attract strong sales. Not only do they offer a more striking design aesthetic, they are straightforward to install and cover a larger surface area.
What makes the metro such a go to option for consumers, is it’s versatility. Depending on the pattern you choose and the finish, you can create a huge array of different looks from a rustic farmhouse inspired kitchen design, through to a sleek and contemporary bathroom which is why we encourage retailers to have large selection of metros as a core offering.
Striking herringbone, basket weave and running bond patterns are now favoured over more simple alternatives, delivering a bespoke surface design, the overall look is much more impactful and personal. Larger formats work well with patterns as they cover more surface space and have less grout lines for a more modern look. Even a basic metro tile when well laid in carefully thought out pattern will make any space feel more special.
Bevelled edges have also seen a rise in demand with designs incorporating metro tiles with sloping borders and clean lines. When combined with a rich gloss and a selection of deep jewel tones or earthy, natural shades, the metro tile really comes into its own, adding an element of opulence to walls.
T: 01626 831391 W: www.britishceramictile.com
New mini-metro mosaics are introduced by South Africa’s Italtile
Italtile has introduced a new range of miniature mosaics in the form of bevelled subway tiles.
Every piece measures a mini 45 by 95mm, half the size of the traditional subway tile. To make tiling simple, the tiles are placed on a mesh sheet that is easy to install. The range consists of five gloss colours, including mint and latte, as well as more traditional black, white and cappuccino.
“Miniature Doberman Pinchers, miniature furniture or miniature make-up: a part of society is positively thrilled with anything that looks like we have produced it in a miniature format,” says Nicole Russell, Marketing Manager at Italtile.
“Some say it’s because you can more easily control things that fit into the palm of your hand. Others say it’s a natural and opposite reaction to the need to supersize. Whatever the reason may be, these new mosaics are perfect to use on the wall as a splashback, for the shower cubicle or even for entire living area walls.”
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