Designs to keep the retail environment relevant

Designs to keep the retail environment relevant

November 2018

More than 80% of tile display specialists Vision Display’s sales are made-to-order  items, with the balance being popular display products, manufactured in advance, ready for next day delivery.  Here Dave Akerman reflects on recent advances in tiling display solutions, including The Cube; a built-in library wall system with stacked components.

Vision Display has been established as a provider of specialist tile and stone displays in the UK for over 25 years, having supplied displays to most of the industry, from the smallest tile outlet to the largest distributors, at one time or another.

The company’s vast range of display items includes simple products, such as metal wall mounts for single tiles, right through to a whole showroom design and installation service, with almost everything in between.

Vision’s Director, Dave Akerman, says: “2018 has been a really interesting year for us as far as product development goes.  To keep abreast of the constant shift in tile display methods over the last few years we have had to evolve much of our display offering so it is relevant for the products and style of today’s tile retailers. It never ceases to amaze us how one idea can grow and cross over into other areas of our range of products.”

“In last years’ TSJ display write-up, we spoke at length about our Vertical Array displays; slotted bases with an upper support level to enable tiles to be shown vertically on a 45o angle and ideal for large format, planked or heavy products that need handling individually by the customer.”

“This system has proved to be very popular and we are manufacturing different variations for our customers almost every day of the week at present, as well as incorporating the same method into other new display systems as we go along.”

“For example, we saw a demand for more of a built-in library wall system; displays that allow our customers to show many products in an organised way yet make maximum use of the floor space available,” continues Akerman.

“So, we have now developed a new range called Cube which uses the same vertical array system as the internal tile management part of the display.”

“The Cube system allows the customer to select from a series of individual display boxes which are designed to effectively stack on top of each other, connecting them together when installed.”

“The system is very flexible, allowing the customer to set the boxes as high as required and to cover as much floorspace in their showroom as needed.  Then, in the future, possibly when tile sizes change or when a showroom re-vamp is required, the customer can simply reconfigure the boxes to suit the revised layout required.”

“We can make this system to display the tiles either end on at 90o which gives the maximum quantity of tiles to be displayed, or at 45o angles.  Although this shows less tiles, the customer does get a better view of the products when choosing.”

“The whole system can be complimented by a range of tile layout worktops and wall display panels, giving the customer total flexibility within their display library”.

The Cube displays are made to order and in a choice of colours to suit all showrooms.  Vision request customers to send information on the amount of space available, and their range of tile sizes and quantities that they want to display.  Then the Vision design team generate layout drawings showing the best box configurations and final dimensions.  Each project then takes around 2 to 3 weeks to manufacture and deliver.

“Another area where the vertical array displays are coming into good use is the current trend for 10mm and 20mm inside-outside porcelain tile displays, which are again proving very popular at present,” says Akerman.

“As some of these products are very heavy, it’s often difficult for the customer to select, remove and view the tiles, let alone place the sample back into the display unit.”

“With floor tiles it’s important that the customer can lay the tile down horizontally to see the product in its proper location.”

“We have been designing and making displays for these products for a few years now, but the more recent versions often incorporate a vertical array as again this makes product handling so much easier for the individual.”

Vision’s range of displays has steadily grown since the company was started, with their website boasting a huge collection of display products.  Some of these display items are available next-day from stock, but  the vast majority are bespoke variations available on a made-to-order basis.

“Our experience in this field is now second to none,” claims Akerman.  “We don’t think there are many display methods that we have been asked to look at that we haven’t made at some point in the past.  This experience gives us knowledge that we put to good use when discussing any display project with a customer.”

“Sometimes we `just know’ when something can’t be done easily, which we discuss with our customer at the time and often convince them there is a different approach that may better suit their needs on that occasion which I guess makes us experts in our field.”

“We welcome approaches from customers which give us the opportunity to help work out the best way of doing things in partnership with them.  We have many long-term relationships which have been built this way.”

All of Visions’ display products are designed and manufactured in-house at the company’s workshops near Canterbury, Kent.
T: 01227 832265

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