Cevisama grows again as the 37th edition focuses on architecture and interior design

Cevisama grows again as the 37th edition focuses on architecture and interior design

February 2019

Cevisama, the international showcase that gathers together the latest designs from the ceramic tile,  bathroom furnishing, and natural stone sectors,  which runs from 28th January to 1st February in Valencia, Spain, looks set fair for 2019.

The fair claims to have more products on show this year, and will occupy more than 120,000 sq. metres of exhibition space.  A total of 793 companies will be exhibiting. This number is 10% higher than in 2017, which was a last comparable edition, since machinery for the ceramic tile industry does not form part of the exhibition in even-numbered years. The total of exhibiting companies will include 542 Spanish exhibitors, supported by 251 foreign brands from a total of 36 countries, notably Italy.

The show will run across ten halls, one of which is being dedicated to products and materials created specifically for architectural and interior design projects.  This reflects the fact that ceramic tiles are gaining traction in the contract sector, with its unbeatable combination of aesthetic and technical properties.  

Cevisama is also aiming to boost its status as a must-attend event for property developers, designers, interior designers, and architects and, of course, manufacturers and distributors.

The fair continues to develop its international profile, not just with foreign visitors attending but also through foreign companies exhibiting. Indeed, the number of brands from other countries is up 20%, with more companies from Portugal, Turkey and Germany taking part.

.”Cevisama’s position on the world’s trade fair calendar is getting stronger and stronger, and the Spanish marketplace is once again becoming attractive to international companies,“ says Miguel Rubert, Cevisama’s President.  “As a consequence, the content of Cevisama is continuing to grow, on the back of the Spanish industry’s confidence in, and commitment to, it and also as a result of growing interest from other countries.”

Considered to be the fourth best Spanish trade fair (in terms of the value it delivers to the trade), Cevisama has made architecture and interior design the focus of attention for this 37th edition and has launched fresh initiatives linked to the contract channel.  It has also put together a programme of high-level lectures designed to add value and appeal to specifiers.

One of the main new initiatives for 2019 was the addition of Hall 6 to the usual venues.  This hall featured its own special décor, along with exclusive networking and catering zones and was dedicated to the contract sector. Access was via Feria Valencia’s North Forum, through a specially-designed Projects Hall that featured displays of unique pieces by prestigious manufacturers.

The new hall will host major names in the ceramic tile and bathroom furnishing sector, such as Neolith, Natucer, Laminam, Fiora, Hidrobox, and Ramón Soler.

Value-added event programme
As for the programme of events, the organisers have once again entrusted distinguished architect and critic Luis Fernández-Galiano to put together an exceptional programme, the main attraction of which will be the Cevisama Lab Architecture Forum, which features masters such as Pritzker Prize winner Jacques Herzog, French architect Dominique Perrault and the Nieto Sobejano studio, amongst others; as well as celebrated interior designers such as Francesc Rifé, and Pepe Cortés.

Fernández-Galiano’s programme of lectures, sub-titled Material Arquitecture 2, will address the implementation of architectural projects through six case studies: six buildings completed recently by contemporary masters will be explained by the architects themselves.

The first session – on 29th January – starts with Enrique Sobejano of the Nieto Sobejano studio, who will present the Arvo Pärt Centre in Estonia, which pays tribute to the great composer.

Next up will be Carme Pinós, who will be delivering the new Barcelona base for the legendary Escola Massana.  The last speaker will be Jacques Herzog, who will be giving a detailed description of the successive projects that transformed London’s Bankside Power Station into today’s Tate Modern.

The second session – on 30th January – brings a member of Harquitectes, Josep Ricart, to Cevisama.  He will describe how the Cristalerías Planell building in Barcelona was turned into a civic centre.  Next, Ángela García de Paredes will show the Public Library built in Ceuta on an archaeological site.

Lastly, Dominique Perrault will close the seminar with a presentation of his latest work, the colossal Exhibition and Congress Centre in León

The other significant visitor group, distributors, is also being paid special attention at this edition of Cevisama. For the second year in a row, and with support from trade association Andimac, the fair is hosting a Distributor Day and an award ceremony that will recognise the most outstanding companies and businesses.

Separately, Cevisama and Ascer have joined forces with the Generalitat Valenciana to create the Ivace Awards for Promoting Tile of Spain, which in this first round will pay tribute to the top distributors in a key market for the ceramic tile industry: the United States of America.

Overseas visitors register to attend
On the demand side of the business, the last edition of Cevisama achieved record attendance, with more than 94,000 visitors, including 17,000 from outside Spain.  The aim, according to Cevisama’s Director, Carmen Álvarez, “is to overtake the figure and move closer to the ceiling of 100,000 professionals.”

With this objective in mind, the fair’s organisers have undertaken a number of promotional initiatives over the last twelve months to attract visitors with potential and have closed deals with distribution groups in the USA and the main European markets, as well as with architects and interior designers.

Along with this, and as part of the Cevisama Business Club programme, the event has invited leading companies in several international markets to attend and has received confirmations from professionals in 65 countries. In addition, almost a hundred trade journalists are registered to attend, particularly from the traditional countries of Europe, Eastern Europe, North Africa, the USA and Canada.

Cevisama takes place at Feria Valencia at the same time as Espacio Cocina-SICI, the dedicated kitchen furniture, equipment and technology fair, which features leading names from the industry.

Full information and the programme of events at Cevisama 2019 are available at www.cevisama.com.

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