Building Adhesives   unveils bold new MUDD brand

Building Adhesives unveils bold new MUDD brand

April 2019

TSJ’s Editor, Joe Simpson, reports on the latest market initiative from Building Adhesives Ltd, the no nonsense MUDD brand.

Building Adhesives Ltd has launched a new back-to-basics brand, MUDD.  With a tag line “Our name is MUDD (your reputation is safe)’, this new range pays humorous tribute to the heritage of tiling, and the realities of working on site, the aim being to offer the trade a ‘new UK brand that gets stuck in.’

The ethos of the MUDD brand is that tilers need tiling products that get the job done, and nothing superfluous: no fancy names, no gimmicky extras, no hassle.  The aim is to deliver a range of hard-working products that will see tilers right through the installation, from prepping and waterproofing, to fixing, grouting, and sealing.

MUDD builds on Building Adhesives Ltd’s heritage as the UK’s market-leader for tiling with a history stretching back more than 50 years.

While the MUDD name itself has a knowing nod to the industry’s heritage of fixing techniques, this brand has been firmly developed for the current market.

The basic materials used in the tiling industry in the last century have traditionally been Portland cement and sand.  They are used to make the mortar to form the mud beds for tile flooring and walls.  Portland cement was also the adhesive used to hold the tiles in place.  “Mud-set” or “Mud-bed” are terms used for a three-quarter inch Portland cement and mason sand sub-surface for ceramic, porcelain and residential tile flooring.  It is usually used to attach tile or stone residential tile flooring to surfaces such as cement or concrete.

MUDD’s product range - including cement-based adhesives, ready-mixed adhesives, grouts, preparation products such as waterproofing and levellers, and sealants - are all simple to select and simple to use.

Building Adhesives Ltd says that the quality of the MUDD range is down to using industry-leading materials, and then batch-testing products to ensure that they perform above and beyond the standard.   Drawing on nearly 60 years’ experience, Building Adhesives Ltd is so confident in the quality of MUDD products that users will be offered the reassurance of a 10-year guarantee with every one of them.  This will provide both fixers and retailers with the peace of mind that the products will do the job properly with no kick-backs.

Available now from retailers across the country, MUDD gives fixers and retailers easy to use but quality products at affordable prices.

Alex Underwood, Head of Marketing at Building Adhesives Ltd, said: “MUDD is something completely different. A new name, a new range of products, a brand that zigs while other zag.  Visit to find out about our product range, and either request to be an exclusive retailer in your area, or fixers can register for the MUDD newsletter.”
More at:
T: 01782 591100

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